Eliza is a digital illustrator based in San Francisco, California, creating floral, feminine, hand drawn artwork often paired with gentle, uplifting messages. Rooted in a belief that the world can always use more beauty and kindness, her work is soft, inspiring, and intentionally heartfelt.
Her love for art began early, growing up in Salt Lake City with an artist mother who painted butterflies on the walls of her childhood bedroom. After graduating from the University of Utah, Eliza spent time working in sales and marketing, but creativity continued to call her back. When she welcomed her first baby, she took the leap into art full time and has been drawing ever since.
Eliza began sharing her work on Instagram, building a community of women drawn to feminine, thoughtful design. Her style fully came into focus when she transitioned to digital illustration, and now draws daily alongside her three children, who inspire her sense of wonder and joy. For this collection, she worked in her signature digital hand drawn style, transforming loose sketches into a seamless floral pattern inspired by magnolias in bloom all around her.
